79 Inspiring Quotes from The 10X Rule by Grant Cardone

The 10X Rule by Grant Cardone highlights the major reason we fail to achieve our goals.I'm so glad that I got the chance to read this book.It contains valuable advice that can be helpful in not just selling but also in other areas of life.Another book Sell or be Sold by the same author is also very interesting and informative. Every person desiring success should read both of these books.

Here are the quotes that I LOVE:

''The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable. Even if I want to visit another planet, I must assume that the right actions taken in the right amounts over whatever time necessary will allow me to accomplish this.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''You cannot get to the next phase of a project without a grander mind-set, more acceleration, and extra horsepower. Your thoughts and actions are the reasons why you are where you are right now. So it would be reasonable to be suspect of both! ''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quotes

''Why spend your life making only enough money to end up with not enough money? Why work out in the gym only once a week, just to get sore and never see a change in your body type? Why get merely ‘good’ at something when you know the marketplace only rewards excellence? Why work eight hours a day at a job where no one recognizes you when you could be a superstar—and perhaps even run or own the place? All these examples require energy. Only your 10X targets really pay off! ''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''When you miscalculate the efforts you need to make something happen, you become visibly disappointed and discouraged. This causes you to incorrectly identify the problem and sooner or later assume that the target is unattainable and ultimately throw in the towel.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Regardless of the timing, the economy, the product, or how big your venture is, the right acts done to the right degree over time will make you successful.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''1. Success is important.
2. Success is your duty.
3. There is no shortage of success.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''If you are able to repeatedly attain success, it becomes less of a ‘success’ and more of a habit—almost everyday life for some people.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure
Grant Cardone Quotes


''The founders of Google didn't stop the creation of Facebook, nor did two decades of Microsoft's dominance prevent Steve Jobs from raising Apple's profile with iPods, iPhones, and iPads. Similarly, the amount of new products, ideas, and successful creations by these companies over the past few years will not prevent others—maybe you—from generating success at even more astounding magnitudes.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''success is not something that happens to you; it's something that happens because of you and because of the actions you take.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''To get where you want to go in life, you must adopt the view that whatever is going on in your world—good, bad, or nothing—is something caused by you.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''If you are willing to take credit when you win, you have to take credit when you don't! ''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quotes

''Taking massive action means making somewhat unreasonable choices and then following these up with even more action. This level of action will be considered by some to be borderline insane, well beyond the agreed-upon social norm—and will always create new problems. But remember: If you don't create new problems, then you're not taking enough action.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''What happens to entire classes of people who made average financial plans when faced with extended periods of very difficult economic times or decades of extended unemployment? Average is a failing plan!''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Average assumes—incorrectly, of course—that everything operates stably.People optimistically overestimate how well things will go and then underestimate how much energy and effort it will take just to push things through. Anyone who has made it in business will support this concept. You simply cannot train or prepare for normal amounts of gravity or resistance,competition, and market conditions. Don't think average; think massive.Compare your actions to having to carry a 1,000-pound backpack that you will wear every day into a 40-miles-per-hour wind on a 20-degree upward slope.Prepare for massive, persistent action, and you will win! ''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 



''People's failure to think big enough usually means they will never act big enough, often enough, or persistently enough! After all, who gets excited about so-called realistic goals? And who can stay excited about anything with an—at best—average payoff? This is why people begin to bail on projects when they experience any kind of resistance; their goals are not big enough. To maintain your enthusiasm, you have to make your goals substantial enough that they keep your attention.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Average goal setting cannot and will not fuel massive 10X actions. If you approach an endeavor with average thinking, you will start to give up the moment you come up against any challenges, resistance, or less than optimal conditions—unless you have some big juicy purpose as your engine. To get through resistance, you must have a big reason to get there. The bigger and more unrealistic your goals are—and the more they're aligned to your purpose and duty—the more they'll energize and fuel your actions.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quote

''Most people go to college not because they want to but because they are told to go. Most people belong to the religion they belong to only because they were brought up that way. Most people speak only the language that their family speaks and never take the time to learn another language. Most of us are influenced by the decisions our parents,teachers, and friends have made and then the limitations set by them and for us. I bet that if I asked your five closest associates about their goals, I'd probably be able to identify some of yours as well. You—and your goals—are manipulated by your surroundings.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''I will never tell another person what his or her goals should be. However, I would advise that when you do set your goals, take into account that you have been educated with restrictions. Be aware of this so that you don't underestimate the possibilities. Then take the following into account: (1) You are setting these for you—not for anyone else. (2) Anything is possible. (3) You have much more potential than you realize. (4) Success is your duty, obligation, and responsibility. (5) There is no shortage of success. (6) Regardless of the size of the goal, it will require work. Once you've reviewed these concepts, then sit down and write out your goals. And then be willing to rewrite them every day until they are achieved.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''I recommend you do the following:
1. Set 10X targets.
2. Align them with your other purposes.
3. Write them down every day—when you wake up and before you go to sleep.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Never make it your goal to compete. Instead, do everything you can to dominate your sector in order to avoid spending your time chasing someone else.Don't let another company set the pace; make this your organization's job. Stay ahead of the pack. Make it so that they want to chase you and try to be like you,not the other way around. This doesn't mean that you shouldn't study others' best practices in industry trends; however, you want to make it your job to take those concepts to another level. For example, Apple makes computers and smartphones; it didn't simply copy what Dell, IBM, Rimm, and others were doing. Apple doesn't compete; it dominates, it sets the pace, and it lets others try to duplicate its success. Don't set your goals at a competitive level. Set them at a level that will overshadow and dominate your sector completely.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''How do you dominate, you may wonder? The first step is to decide to dominate. Then the best way to dominate is to do what others refuse to do. That's right—do what they will not do. This will allow you to immediately carve out a space for yourself and develop an unfair advantage. Let me be clear: I want an unfair advantage if I can create one. Though I am always ethical, I never play fair. I seek out ways in which I can get an unfair advantage—and one surefire way to do this is to do what others won't. Find something they cannot do, maybe because of their size or their commitment to other projects, and then exploit that.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quotes

''Never play by the agreed-upon norms within which others operate. The rules,norms, and traditions of any group or industry are usually traps that prevent new ideas, higher levels of greatness, and domination. You don't want to just be in a race; you want to be at the top of the list of considerations. Even better, you would like to be the only one considered as a viable solution. You need to adopt the attitude that you have so much power in your space that your clients, your market, and even your competition automatically think about you first when they think about what you do. IBM did this so successfully that all PCs were referred to as IBMs.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''You can always learn from those who want to compete; just don't chase them.Sam Walton, founder of Wal-Mart, was said to shop other stores weekly in order to see what they were doing well and improve on that. At the same time, he also had the goal of domination, not competition.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''You can't dominate if you don't penetrate, and you won't penetrate by using reasonable levels of activity.Your biggest problem is obscurity—other people don't know you and aren't thinking about you.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''The marketplace is brutal and will punish anyone and everyone who does not take the right amounts of action.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Obsession is not a bad thing here; it is a requirement to get where you want to go. In fact, you want to be so fanatical about success that the world knows you will not compromise or go away. And until you become completely obsessed with your mission, no one will take you seriously. Until the world understands that you're not going away—that you are 100 percent committed and have complete and utter conviction and will persist in pursuing your project—you will not get the attention you need and the support you want.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Something has to absorb your thoughts every second of every day—so what should it be? Be obsessed with something. Make your dreams, goals, and mission your mind's and actions' dominant concern! ''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''But show me one person who has achieved greatness without being obsessed on some level. You simply cannot do it. Any individual or group that accomplished something significant was completely obsessed with the idea of it.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quote

''Become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn't get the life you wanted.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Demand obsession of yourself and all those around you.Never make it wrong to be obsessed; instead, make it your goal. Obsession is what you will need to set 10X goals and to follow them up with 10X actions.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''We are encouraged to conserve and protect ourselves from losses rather than to go for the big payoff…This mind-set is … based on the myth that your energy, creativity, and efforts are material things with limited quantities that cannot be replaced. There are certain things in life that have limits, but you don't unless you impose limits on yourself.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Remember: There are no shortages of how many times you can get up and continue! There is no failure unless you quit! It is impossible for you to “use up” all of your energy—or creativity. It is impossible for you to run out of ideas.You'll never lose the ability to come up with new dreams, have more energy,think creatively, look at a situation or event differently, give someone another call, use another tactic, or act with persistence. There will always be another hand, another day—and another chance. If the bank you are working with continues to refill you with new supplies of energy, creativity, and persistence,then why not go all in on every hand? ''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Learn to commit first, and figure out how to show up later.Most people simply never bother to perform and instead spend their time trying to wrap their heads around things that may never happen for them. Anyone who doesn't face new problems but who instead grapples with the same old problems his or her whole life isn't moving forward. Simply put: If you are not creating new problems for yourself, then you aren't taking enough action.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quote

''One of the major differences between successful and unsuccessful people is that the former look for problems to resolve, whereas the latter make every attempt to avoid them. So remember:Overcommit, be all in, and take massive levels of action followed up by massive amounts of more actions. You will create new problems and deliver at levels that will amaze even you.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''I would rather fail pushing forward than in retreat.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Remember 10X...You want to expand with the goal of dominating your sector and getting attention by taking massive action. Only then will you be able to expand your contacts, influences, connections, and visibility with the goal of creating new problems. You will then continue to expand until everyone—including your supposed competitors—knows you are the dominant 10X player and always associates your name with what you do.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''It's easiest and most natural to continue taking massive actions when you are winning—and winning is only possible with massive actions.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Keep taking action until you can't stop your forward momentum. You might even find yourself operating on less sleep and food because you are literally subsisting on your adrenaline generated by your victories. It will be about this time that people start offering you admiration—and then advice. Be particularly wary of those who suggest you have ‘done enough’ or who advise you to take a rest or vacation. Now is not the time for rest and celebration; it's time for more action.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''One of the problems with success is that it demands continuous attention. Success tends to bless those who are most committed to giving it the most attention. It's somewhat like a lawn or garden; no matter how green it gets or beautiful the flowers, you must continue to tend to it. You have to keep mowing, trimming, edging, watering, and planting; otherwise, your grass will turn brown and your flowers will die. That is the case for success as well. There is no retreating for those who want to create and keep it. It is a myth to believe that the successful get to ‘kick back’ and stop making the very efforts that have brought them fulfillment in the first place.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quote

''But rather than seeing fear as a sign to run—as most other people in the market will do—it must become your indicator to go.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Every successful person I know of has used fear as an indicator to determine which actions will provide the greatest return.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''If you aren't experiencing fear, you are not taking new actions and growing. It's as simple as that. It does not take money or luck to create a great life; it requires the ability to move past your fears with speed and power. Fear, like fire, is not something from which you should pull away. Rather, it should be used to fuel the actions of your life.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Every single person has 168 hours in a week, and based on a typical 40-hour work week, the average U.S. employee is only productive 37.5 of those 168 hours (30 minutes for lunch each day). And it's pretty unlikely that most people actually work this entire 37.5 hours. In fact, the average individual spends 22.3 percent of his or her available time at work, 33.3 percent asleep, and then 16.6 percent in front of a TV or online—and those comparisons assume that the person spends 100 percent of his or her time at work actually working! Then these very same people worry about balance and time management. But an imbalance is always going to occur when you don't do enough with the time you have.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''People act as though work is something to get through, yet in reality, they spend very little of their time even doing it. Most people only work enough so that it feels like work, whereas successful people work at a pace that gets such satisfying results that work is a reward. Truly successful people don't even call it work; for them, it's a passion. Why? Because they do enough to win!''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Wake up! No one is going to save you. No one is going to take care of your family or your retirement. No one is going to ‘make things’ work out for you. The only way to do so is to utilize every moment of every day at 10X levels. This will ensure that you accomplish your goals and dreams. Happiness, security, confidence, and fulfillment come from utilizing your gifts and energy to achieve whatever you've decided is success for you. And it requires every bit of your time, which is yours—and only yours—to control.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Customer satisfaction doesn't concern me very much! Why? Because I know that we over-deliver to our clients and provide customer service that is well beyond ‘satisfactory.’ We over-deliver to every client, and we never say no until we absolutely have to. We don't even talk about customer satisfaction in my office. We do talk a lot about how to get more customers because attracting customers to our program is the only way to increase customer satisfaction. You get it. Increasing customer satisfaction is impossible without increasing customers. Whether someone signs up for our free tip of the week or buys a book for $30, an audio program for $500, or a long-term training contract for $1 million, we always over-deliver what is expected. I only concern myself with getting more customers, then I over-deliver to my clients.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quote

''The attainment of the customer is paramount to customer satisfaction, and customer satisfaction cannot exist without a customer! The attainment of the customer is the most important thing to me. Same thing in relationships: first it is getting the wife, then it is keeping her happy, then it is growing the family, and then looking at new ways to keep everyone happy. What was most important? Getting the wife was paramount to wife satisfaction.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Brands that truly deliver customer satisfaction do not talk about customer service; they focus on customer acquisition.Emerging organizations first need people to know about them, then do everything they can to make them happy. Remember, customer satisfaction cannot exist without a customer first.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Would Facebook and Google be better off if they provided their services to only a few people? If they would, I wouldn't even use them as examples.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Remember, even if your product and company deliver perfectly, you are going to get complaints from customers—because they're human. You can't keep everyone happy all the time. It's a mistake to be scared of complaints. Instead, encourage them, look for them, find them, and then resolve them. Complaints are your customers' very direct way of telling you exactly how to make your product better. If you approach every situation wrought with anxiety about offending a client, then you will never attain dominance in the market.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Companies fail not because they offend customers but because they don't take enough action to make these individuals customers in the first place. And I assure you that these very same companies hold one meeting after another on improving customer satisfaction. They will survey those who buy from them instead of taking the time to ask those who didn't buy. Add to this the fact that most of these surveys focus on what the sales associate did wrong rather than on what is inadequate about the organization's thinking and processes.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Remember the operative order of importance: customer acquisition is the primary target, followed by customer loyalty, followed by customers who spread the word about you. This approach allows a company to continue to invest in product development and improvement, enhance processes, and increase promotion—which ultimately creates real customer satisfaction.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Unless people know who you are, no one will pay attention to what you represent. You have to get people to know you, which means that you have to get attention. The more attention you get, the more places you will be; the more people you are with, the more you can be everywhere. And all of this will improve your chances of using your good name to do good work.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''You are capable of much more than you're doing now.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''All powerful companies, ideas, products, and people are omnipresent. They can be found everywhere. They dominate their sector and become synonymous with that which they represent. Real success is measured by longevity. So if you want to be excited and passionate for the long haul, then make omnipresence your constant goal. Your name, brand, and reputation are your most valuable assets only if enough people know of them and use them. And remember, the best way to even the score against those who have it in for you is to make yourself so well known that every time they look up—each morning when they wake and right before they go to sleep at night—they see evidence of you and your success.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Throwing up your hands at a task will not move things forward. Communicate to yourself and others that you are willing to do what is necessary to figure it out! An alternative response to ‘I don't know’ is ‘Great question. Let me check into that and figure it out.’ You are still being honest, but you're inciting a solution instead of implying ineptitude.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Remember: Success is overcoming a challenge. Therefore, you can't succeed without some kind of difficulty. It doesn't really matter what the challenge is; as long as you handle it adequately, you'll be rewarded. And the bigger the problem is, the bigger the opportunity as well. When a problem exists for the entire market and all the people in it, it becomes an equalizer. The only person who stands out is the opportunity-focused individual who sees those problems as openings for success. These people are able to use the issue at hand to separate themselves and dominate the marketplace. There are countless situations that most people tend to see as setbacks and nothing else: recessions, unemployment, housing predicaments, conflict, customer complaints, and company shutdowns, to name a few. If you can learn to see these as prospects instead of problems, you'll continually come out on top.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Highly successful individuals are compelled and invigorated by challenges. The idea of being overwhelmed, I believe, is the result of never taking enough action to generate enough winning. Success begets more success, and losses increase your chances of more losses. Challenges are the experiences that sharpen successful people's abilities. To achieve your goals, you have to get to a place where every challenge becomes fuel for you.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''The more you win in life, the higher your potential will be—and the more you will grow to love challenges.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Persistence is a great advantage to anyone who wants to multiply his or her success—because most other people have given up on their innate ability to persist. When you retrain yourself to do whatever is necessary to ensure that you are in the best mental, emotional, and financial position to persevere—you will find yourself on the list of the most successful.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''At some point, you will have to take a risk, and the successful are willing to do so daily. In the truly big casinos of life and business, do you really take enough risk to create the success you want and need? Most people never go far enough in getting recognized, gaining attention, and making a big splash; they are trying to protect or conserve a reputation, a position, or some already achieved state. The successful are willing to take gambles—to put it all out there and know, regardless of the outcome, that they can go back and do it again. They allow themselves to be criticized, looked at, and seen by the world—while the unsuccessful hold back and play it safe.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Be one of the unreasonable ones. They are usually the people who make a huge difference in our world.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

Grant Cardone Quotes

''Figure out how to create wealth through the exchange of great ideas, quality service, and effective problem solving.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Half measures achieve nothing in terms of results—except for tiring out the person engaging in the half measures. This is why most people refer to work as though it were an illness. Only those who go all the way and see things through until they're done experience the rewards that the workplace has to offer.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''The more frequently you can do things that scare you a bit, the more others will label you as courageous—and then gravitate toward you.Courage comes to those who act, not to those who think, wait, and wonder. The only way to hone this trait is by taking action. Although you can train to increase your skills and your confidence, courage is only attained by doing—especially doing things that you fear.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Successful people love change, whereas the unsuccessful do everything they can to keep things from changing. But how can you create success when you are trying to keep things from becoming any different? It is impossible.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Successful people invest time, energy, and money in improving themselves. As a result, they don't focus on how hard the work is but rather on how rewarding the results are! When you are winning because you have perfected your approach, it won't feel like work; it will feel like success. And nothing tastes as good as the victory of success.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Far too many folks spend more time planning what they will get at the grocery store than they do setting the most important goals of their lives. If you don't stay focused on your goals, you will spend your life achieving the objectives of other people—particularly those who are goal-oriented.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Successful people don't value effort or work or time spent on an activity; they value the results. Unsuccessful individuals attach great importance to the time they spend at work and their attempts at getting results—even if nothing happens….Let's face it: Like it or not, the results are all that matter.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Quit patting yourself on the back for trying, and save your rewards and accolades for actual accomplishment. Drive yourself so that no one else has to. Be hard on yourself and never let yourself off the hook until you get results. Results (not efforts)—regardless of the challenges, resistance, and problems—are a primary focus of the successful.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''The successful are a lot like magicians; they don't deal in other people's realities.Instead, they are bent on creating a new reality for themselves that is different from the one that others accept. They aren't interested in what other people deem possible or impossible; they only care about producing the things they dream are possible.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''It is not necessarily the smartest and brightest who win in the game of life but rather those who can commit the most passionately to their cause.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''There has never been a book, audio program, download, webinar, or speech from which I have not benefited—even from the ones that sucked.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Make a habit of ‘reaching up’ in all of your relationships—toward people who are better connected, better educated, and even more successful. These individuals have much more to share than your supposed ‘equals.’ ''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''You have to interact with people who are better than you. It's the only way to become better yourself.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Discipline is what you use to complete any activity until the activity—regardless of how uncomfortable—becomes your normal operating procedure.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''The goal has to be more valuable than the risk—or you have determined the wrong target.''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Successful people commit first and figure the rest out later.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


Remember: Your only real problem is obscurity.
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''(Stay focused on the future, be unreasonable about it, continue to add wood, and don't focus on what people say has been done, can be done, or is possible!) People are so caught up in their own negativity and losses that they give up on creating the future they want. Others feel the need to criticize other peoples' ventures as a way to justify giving up on their own. Never regard the impossible; instead, stay focused on what you can do to make the supposedly impossible possible. It is a good thing I didn't bother to listen to all the naysayers, huh?''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Big thinking, massive actions, expansion, and risk taking are necessary for your survival and future growth.''
 ― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 


''Success is not a choice or an option; it's your duty to operate at the right level of thoughts and actions. So follow through on your responsibility to leave a footprint on this planet—so that when you are done with your tour of duty, you will be remembered for approaching your life with nothing less than the biggest of dreams and the most remarkable actions.Remember: Success is your duty, obligation, and responsibility, and by thinking at 10X levels and taking 10X actions, I am certain you will create more success than you have even dreamed of! ''
― Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure 

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