77 Quotes from The 10 Pillars of wealth by Alex Becker

The 10 Pillars of wealth by Alex Becker is a very informative book.Everyone wanting to start a business or desiring to get rich quickly will find this book very useful.I also suggest reading The Millionaire Fastlane by M j Demarco.I really like both of these books.

Here are the quotes from The 10 Pillars of wealth:

''It takes a giant shock in our system for us to break our limiting beliefs that impede our wealth.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Unless we are hit with true desperation, pain, anger, fear, sickness, or some other extreme circumstance, we will usually stay in our comfort zone until the day we die. That is why people stay in situations they aren’t happy with and why middle class people generally stay in the middle class, but why you also see rags to-riches stories quite often nowadays.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Imagine you were in the desert and had an oasis that gave you just enough water to survive but never enough to be completely fulfilled. Sure, your oasis sucks a big bag of rocks, but you would likely never leave to look for another oasis if it meant risking your small-yet-shitty, comfortable oasis. In fact, the only thing that could ever push you to find something better was your oasis drying up or an invasion of poisonous snakes or something equally as terrifying or detrimental to your health. It’s a sad thought, but the only way most people achieve true motivation to improve their lives (in a massive way) is when their oasis has dried up and they are in such a bad spot that they have to make a change.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Anyone can become an expert at anything—even making money—when they put a tremendous amount of thought and time into it. The truth is, most people won’t and can’t because they don’t have the motivation, and motivation is the key. Motivation, however, is near impossible to trigger without an extreme situation. (Have I dug this idea into your brains yet?)''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''How easily we will cave into something we don’t want to do as long as it provides us with a comfort zone.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Taking risks is one of the core beliefs you need to adopt.Let me tell you right now: to become rich, you will have to take risks. Let me repeat that in another way. You must take risks to be successful. (These must be smart and thought-out risks). Haven’t you ever heard of ‘high risk, high reward’? That also equates to low risk, low reward, which is probably the world you’re living in right now.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Good risks are risks that you can control with foresight and proper planning. On the flip side, bad risks are risks that you allow other people to control for you.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''It’s common sense that the longer it takes to build something, the more likely something will go wrong simply due to the amount of time spent building it.Let me explain. Imagine we are putting a roof on a house, and if it rains, the whole project will be ruined. If we complete the job within twenty-four hours,there is a low chance we will run into rain. However, if it takes us a month to complete the roof, there is a much better chance that at least one rainy day will come and force us to start all over. What people are doing financially is the equivalent to building a financial roof for thirty years and praying it doesn’t ever rain.What you need to understand is that it will rain . . . and it will probably rain multiple times throughout your lifetime. So, not only is this get-rich-slowly mind-set horribly risky, it is almost downright impossible in most circumstances.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Wouldn’t you much rather travel in your twenties and thirties (and forties and fifties) instead of waiting until you retire, hoping that you and your spouse are both still healthy and agile enough to do so? If you have a desire to do something with your life, do it now. Your future is not promised, and you do not want to be sixty years old wishing that you ‘lived your life’ more at twenty-five instead of saving every penny for a retirement vacation that you never ended up taking.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''I need you to understand one thing. Getting rich quickly is extremely low risk for one and only one reason. YOU CONTROL EVERYTHING. I know this sounds harsh, wrong, or the complete opposite of what you believe, but I’ll explain. Just keep reading.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Your mind, what you learn, how hard you work, and everything you do directly controls how much money you make. It is a lot like working out or playing a video game. When you start, you are likely going to suck at it, get frustrated, and possibly even quit. This is why people consider it too hard and too risky. Well, it’s not. It just has a steep learning curve, and you are likely to fail at first. However, just as with a video game, if you stick to it, you will eventually get good at it.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Living in stress due to money drastically cuts down your quality of life no matter who you are.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''When you play the get-rich-slowly game, your choices are instantly limited.You take vacations when you are allowed to. You have to wake up at a certain time to go to work and do your job. You can’t just randomly take a week off and go on a road trip with your wife and kids. You do not control your choices; your boss and your job and your responsibilities control your choices.Worst of all is that you have to make your decisions solely around money.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Entrepreneurs understand that the more you work at something (including making money), the better you will get. Failing a few times is common, but if you learn from these failures and figure out why those attempts didn’t succeed, you will eventually hit your target. And the good news is you only need to hit your target once to be rich for life.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Jordan [Belfort] might have been a scamming, idiot drug addict, but he understood the second pillar of wealth so well that those facts didn’t matter. Jordan understood how to separate his time from making money, which led him to get rich quickly.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''A major key to getting rich is removing time from the equation.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Instead of spending our time working, we should spend our time creating systems that do the work for us. This term is often referred to as passive income. Passive income is income that our machine generates once it is built and is completely separated from our time. In short, this means you will be generating money even if you’re blackout drunk at a rock concert.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Let’s say you get into Internet marketing and buy ads promoting other people’s products. And, for every product you sell, you get a 50 percent commission. If you manage to make this profitable, there are only so many ads you can manage and only so much income you can make. If you hire a staff to copy your advertising process into other markets, you can effectively double or triple your income for every staff member you add. You’ve created the first process to making money, and then you removed your time by cloning and automating this process.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''There are countless entrepreneurs that make hundreds of thousands a year but have to spend over sixty hours a week maintaining their businesses. Not only does this stop them from scaling and making multimillions, but it also stops them from having choices in their lives. While these people might own their businesses, they are slaves to them and the money they create. At no point can they let their businesses run themselves. This is a serious issue because separating money from time is essential to becoming truly wealthy and having a high quality of life.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''What you need to realize is that as a business owner (in almost all cases), intelligently spending substantial chunks of your earnings to grow your business almost always increases your overall profit. It is far better to have a profit margin of 30 percent on a business that can be scaled to $10 million a year and sold for tens of millions of dollars than to have 100 percent of an unsellable business that is plateauing at $200,000 a year. What you must do is look at your business and pose a series of questions….

1. What part of my business can be automated by a staff or technology?

2. Is there a way to get people with my skill set to work for me and sell their time instead of mine?

3. What skill sets do I lack that are needed to grow this business, and what skill sets do my new employees need to possess?''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''With proper automation and business planning, any time-intensive business can become a time-separated moneymaking machine. Even if you are already entrenched in a time-intensive business, there are simple ways to separate your time from your income.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Time is the only thing you can never generate more of, and every human has the exact same amount of in a day. To become wealthy, you have to learn how to generate more time by hiring people (and/or building machines), using their time as your own, and using your time to grow the business. If you look at the most profitable businesses in the world, the owner’s time is usually so separated that he does not even have to be there. Every successful person I know understands this, and the richest are the ones who abuse it…If you don’t separate your time from your income, it will be nearly impossible for you to become as wealthy as you desire.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''If you spend ten years trying to master making money, it’s almost impossible for you to not become an excellent businessperson.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Desiring to be wealthy means that you are aiming to be anything but average.You are actually working towards being better at making money than almost every other being on the planet. There’s no room for people that do not believe in themselves. You can’t sneak into the top 1 percent with skills or ideas alone.You must have the whole package, which is why you need all ten pillars to truly get to the top.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’When you run into a problem, you need to ask yourself the question, ‘If I were a freak-of-nature genius business master capable of anything in the world, how would I handle this situation?’Is this over the top? Yes. However, if you run into a problem and ask this question, it’s virtually impossible to say ‘I can’t,’ or, ‘I don’t know how to do that.’ ‘’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’I once hit a point where I was making money but had serious trouble scaling my business. I would see businesses in the same niche as mine making ten times more than I was making, and it would upset me because I didn’t know how to get my business to that point. Then I realized that I had to be great. I had to be better than who I was, and better than them. To do that, I had to:

Outwork them.

Bring superior people into my company.

Master marketing my business.’’
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’Actions are controlled by beliefs. The belief that you are great will result in great actions. The belief that you are average will result in average actions.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’In order to generate wealth, you have to control wealth. And in order to control it, you have to take as much control of it from other people and factors as you can. The more responsibility you accept, the more control you have over your business.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''In our society, we have been poisoned with a victim mentality. Everything is someone else’s fault. It’s your boss’s fault, it’s the economy’s fault, it’s a software malfunction’s fault, it’s anyone or anything else’s fault but your own.This mind-set will get you wiped out faster than anything when you are trying to become wealthy. Why? Because even if a bad situation is someone else’s fault 'in theory,' you are the one who loses money and faces losing your wealth and success.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’In business, no matter whose ‘fault’ it is, you will be the one who pays the price. The only way to prevent this is by always pointing the finger at yourself so you think about ways to take control away from other people or variables.So, think about it. Where do you want the responsibility for fault (a.k.a.control) to be? Do you want your employee, the economy, or whatever other random factor to ruin your future and also get the blame? Wouldn’t you rather accept responsibility for factors that are someone else’s fault and fix them before they ruin something you value?’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''The sad truth is that we all know in the back of our heads that blaming others is a waste of time. The reason we do this is because it’s easy. It is nice to have a scapegoat instead of looking in the mirror and blaming ourselves. It’s far simpler to get mad at someone else and blindly hate them than taking a hit to our own ego. The fact of the matter is, though, that getting emotional and placing blame on others is a waste of time. It doesn’t fix any problem and it doesn’t make the past go away. The only thing it does is free us from blame, and that might make us feel guilt free, but feeling guilt free does not fix any issue. Accepting blame and fixing the problem does.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Placing the blame on anyone but myself was pointless because I was the one who still paid the price. The more you adopt this line of thinking, the more you truly control (generating and protecting) your income.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''What if the reason you are average is not the fault of:

Your teachers . . .

Your parents . . .

Your country . . .

Your education . . .

Your background . . .

. . . and is solely your fault?''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Maybe you got a bad roll of the dice in a few areas in life, but nothing is stopping you from continuing to roll the dice until you win.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''The solution to getting what you want is fixing your time management.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’People who are a few steps ahead of you in a similar business can save you from lawsuits, website crashes, security leaks, costly errors, and huge pitfalls that typically exist in your business or might exist in your business in the future. By not seeking help, you are leaving your future up to chance. Any of these things could knock you out. But, by receiving support, you are accepting that these issues are your fault (if they do end up happening) and that they are your responsibility to fix, change, and prevent.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''The sad part is that all of this comes down to one simple belief: the nervous guy thinks that there is a finite amount of girls in the world, and the calm guy knows that there is an abundance of women in the world. If a guy believes he is good with women and believes that there is an unlimited amount of women that could like him, he is usually really successful with them. If a guy believes that he is bad with women and that there is a limited amount of girls that might actually like him, he is usually really unsuccessful with them.The same belief of abundance applies to money and how easily you can make it.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''But when has playing it safe (a.k.a. doing what everyone else is doing) ever resulted in a remarkable outcome?''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’Having extreme scarcity with dating means that you focus on the girl that you’re approaching while thinking that there are no other girls in the world….Having these feelings means you never take any risks. You don’t want to say anything that could be seen as offensive, because this is your one chance to impress the only girl in the entire world. This causes you to act average—not saying anything horrific, but also not saying anything captivating either. You will not be memorable, and you will not seem any different than the three other guys who approached that girl the same night. After all is said and done, your chance of taking home any girl is almost zero.If we switch the focus to money, the same results apply. People have a super scarcity mind-set about money never do anything that they would consider a risk.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''An abundance mind-set will push you to take the risks needed to make a lot of money.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’Save as much money as you can without worrying and stressing over every penny. Switch your focus from ‘how to save the money I already have’ to ‘how to make more money today.’ Also, learn how to spend your money intelligently and believe that more money will come out of it. By solely focusing on conservation, you will never be able to expand.’’
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’Many entrepreneurs have an abundance mind-set when they begin, but the second they have something to lose, they revert back into a gold-hoarding cave troll. Don’t be one of these entrepreneurs, because your competition will eventually catch up to you, and your ghetto-rigged, low-investment business will soon implode. Whenever you feel scarcity creeping into your life, start looking for ways to expand. You must keep abundance in your life and keep giving yourself proof that there is abundance. The best ways to prove this to yourself are by expanding your business and by doing anything possible to create more wealth.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''This is what the sixth pillar is all about. In order to reach your goals, you have to take a certain number of steps (actions) to get there. By taking these steps, you will naturally run into problems. But, as we all know by now, the best way to learn is to experience something yourself. There is no possible way you can accurately predict and prevent every potential problem. And, even if you could, you wouldn’t be able to truly understand the problem unless you experienced the problem. For example, imagine that someone taught you how to fix a toaster, but you’ve never even looked at a toaster before. Situations are completely different from an outside perspective compared to when you’re facing them head on.In fact, once you start taking your steps, it is unlikely that the things you thought would be problems will actually arise, and other situations you never even considered may come to bite you in the ass. The overall point is that planning for every potential problem before you take action will not help you succeed. It will either lengthen the time it takes you to reach your goal, or you’ll never reach your goal at all,…If you want to advance in your field or your business, you must stop thinking about it and stop planning it, and just take action.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''By focusing on problems when they happen (not before, not after), you will have more time, energy, and mental space to see the situation for what it really is versus what could potentially happen. Back to the hockey analogy, this is why a guy who has taken two thousand shots with little training will always do better than a guy with ten years of training who has never gotten on the ice. Even better, the guy with two thousand shots will know exactly when he needs training and what he needs to practice.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''The sooner you make your mistakes, the sooner you will hit your success. When you start any business in which you are not experienced, there is going to be a period of time where it just flat-out sucks. Everything will go wrong, and you will make a lot of gut-wrenching mistakes. These mistakes might knock you down, make you feel stupid, or deter you from continuing, but you have to try your best to fight those negative thoughts. What you must do is take so much action that you learn from these mistakes and get through them as fast as possible.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Once we have a moderate level of success or are comfortable in our lives, our fear of failure (that what-if) is paralyzing. How do we overcome it? You might have heard that after Elon Musk sold PayPal, he immediately reinvested all of his money into new crazy ventures like SpaceX and Tesla. Elon was not only unaffected by this what-if of investing, but he blew right past it like a raging lunatic on PCP. To him, growth and moving forward outweighed any stupid what-if that may have popped into his head.With that being said, while I do not advise being as reckless as Elon, his ability to shrug off the ‘What if I lose it all?’ question is remarkable. How did he do this? At a net worth in the billions-of-dollars range, he could have just sat on the cash and been incredibly rich for life. Instead, he opted to risk losing everything.How . . . and why? Because these investments were his goals and the thought of not reaching his goals was far more painful than losing it all. In order to push ourselves forward,we have to think the same way.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''If you do a little bit of research on companies such as Amazon or Facebook, you will notice that they took an extremely long time to become profitable. In fact,Amazon did not reap a profit for almost twenty years. Even crazier, Twitter and Snapchat are worth billions, yet still haven’t turned even a dollar in profit.Confusing, right? How can popular companies be worth so much money without being profitable? Because they are moving in the direction of global domination and will be massively profitable because of the amount of leverage they are gaining. These companies are perfect examples of the seventh pillar mind-set.The richer a person (or company) is, the better they are at creating and following through on their goals. More importantly, the better they are at mapping out how to reach these goals and understanding what these goals mean for their future.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’know:

The exact lifestyle you want, including the exact house you want to live in and the car you want to drive.

Precisely how much money you need to do what you want.

A clear, ultimate business goal defined by actual math to reach your monetary goal.

Five clear-cut goals you must achieve to reach this ultimate monetary goal.

Smaller goals that make reaching your five larger goals simple and straightforward with clear action steps.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''At this moment in time, you can only put in 60 to 80 hours a week (or maybe 120 hours if you never eat or shower) into working on your dreams. This might seem like a lot, but to any serious entrepreneur, this number is laughable. Every single day, at least 100 hours of work are put into my dreams. How is this possible?Because I am not the only person working.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''By identifying the actions that get the highest ROI and solely focusing on them, we can get paid faster and increase our income.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''To repeat myself for the nine-hundredth time, you need to find out the one (or two or three) thing(s) that will make you money in your business. Most of the time, this thing will be selling.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''To be as wealthy as you want to be, you must focus on what gets you paid and delegate the rest.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''If you want to start making money fast, you have to focus only on the actions that get you paid. It is not necessarily a mistake, but I see beginners who need money now spend countless hours on learning, reading books about the topic at hand, and essentially doing everything all at once.Understand this: Doing something like reading a book now might get you paid more a month from now. Picking up the phone and getting a client (or doing only actions that generate income) now will get you paid today. Also understand that you will be learning far more from ‘doing’ (actions) than you will ever learn from ‘learning about doing.’ Trust me, if you know a topic well enough, get out there and get paid.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Identify high ROI actions and remove low ROI actions from your daily routine. We can apply the exercise over and over again to obtain more and more money. When we are frustrated with our income and not sure how to increase it, we just need to write out our goals and identify which ones are not directly creating the ROI we need. We can then either stop doing them completely or hire someone to do them for us.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

‘’In order to obtain any money at all, you need other people. More so, you need these people to want to give you their money. So, the true secret to making money is getting people to do what you want (which is to give you their money).To do this, you need to gain control over them or persuade them (in a good way).In short, if you are trying to get rich, you are actually trying to gain control over other people. If you start to think like this, then you will start to discover how to become wildly successful.’’

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''How you react, judge, and influence people is going to be the most important factor of your success.Because of this, you must realize that a person who is wealthy is a person who understands people. You see, one of the biggest mistakes of past traffic fighters(people stuck in low paying jobs that they hate) is that they try to make money without understanding people. They think that money is generated by doing a task, and that money comes out of some magic money wormhole that is linked to their bank account. Every dollar anyone has ever made originally came from another person’s bank account and was the result of a trade of perceived value.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''There are tons of people we like, but this does not mean that we just start handing them $20 bills every time we see them. What Steve had was different; he understood what people wanted before they wanted it, and because of this, people wanted to give him money.Steve understood people like the back of his hand. He knew what made them tick, what made them intrigued, and what made them spend loads of money. He knew how to get people to do what he wanted them to do, whether it was his employees or his customers.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''There is one skill that is the liaison between knowing people and making money, and that is learning how to sell.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''What you must understand is that at the core of gaining money, there is an interaction between two people. Whether it is via an Internet ad, a boardroom table, or a face-to-face handshake deal at Starbucks, there is always a party convincing another party to spend some money. No business deal happens without this interaction.With that in mind, the most important part of any business is selling. There are horrible, semi-worthless products that have made millions of dollars, and there are amazing products that have made close to nothing. It all comes down to how good you are at persuading others to give you money and be happy about giving you money. Because of this, the quickest hack to ‘making it’ is becoming amazing at selling.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Not knowing how to sell can make every project you work on a living hell. This is why you don’t want to leave selling up to someone else. Someone else can code your software. Someone else can make your products. Someone else can do just about anything for you. But no one else knows your product like you do, knows your target audience like you do, or cares about your ROI as much as you do. Therefore, no one can sell like you can.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Mediocre entrepreneurs provide and sell products. Wildly successful entrepreneurs provide and sell emotions.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''The actual reason why people buy iPhones has nothing to do with the phone at all. It has to do with how the idea of owning it makes them feel, which is cool, connected, modern, and trendy.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''When you get ahold of people’s emotions, people will unconsciously flock to you, and everyone will want a piece of what you have. The best employees will want to work for you, the most important people on earth will want to network with you, and consumers will line up for days to spend five times what your competition charges on a product that isn’t even half as good. At the end of the day, people are ruled by their emotions and just want to feel positive, happy, and accepted by others.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''The easiest way to get an edge over everyone is not by having the best product but by having the product, brand, and messaging that makes people “feel” the most.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''As a beginner, there are two things you need to focus on right now: selling and being comfortable with people (and leading them to do things). If you can do these two things, you are going to have a hard time not succeeding.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''So, the biggest lesson I can pass onto you is this: be proactive about throwing yourself into challenging social situations. On top of that, never shy away from something that makes you feel socially uncomfortable. (Within reason, of course.There is no need to go attend a nudist event just to prove you can.) Doing uncomfortable things means that you are learning and growing, and this is necessary on your way to wealth and success.That’s it; it’s that simple.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Ask yourself these questions about your brand/product vision and your marketing.

Vision Questions: Are you the coolest solution out there? Are people passionate about your business? What does your business stand for? Is this the best version of your business you can envision? Would you honestly want to be your customer?

Marketing Questions: Who is your target customer? What’s the best way to reach them? Do they actually respect you? Is your company fun to do business with? Do you explain the value of your product in your advertising? Do you focus on how your product will make your customers feel in your advertising?''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''NO ONE EVER GOT RICH UNTIL SOMEONE ELSE PAID THEM ENOUGH MONEY TO MAKE THEM RICH.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Being in a community of like-minded people with the same goal will trigger an obsession to work hard, succeed, and compete (in a friendly way, usually).Humans are like pack animals, and every single person wants recognition from their pack. When we find the group that we want to be in, we also start acting like them so we can ‘blend in’ and feel like we are a part of that group.Therefore, you are going to act like the people whom you spend the most time with.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''If you spend most of your time with people who don’t care about making money and spend all of their free time sitting around the house watching reality TV, then you are more than likely going to do the same, because you want to fit in and because you have very little motivation to do things that no one around you is doing. You will have very little urge to make money or improve yourself because you are already on the same “level” as your pack.On the flip side, if you spend most of your time with people who are making a million dollars a year or are working towards becoming rich, you are going to develop a strong urge to do the same. You are going to want to be part of their conversations and be their equal. They are competitive in their niches, so you’ll want to be competitive in your niche.''
― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''If you want to become part of the 1 percent of society who makes good (well, amazing) money, you must start interacting with people in that 1 percent, or at least with those people who are trying to join that 1 percent. Luckily, most niches have forums, Facebook groups, clubs, meetup groups, and huge live events that you can join or attend to meet like-minded people.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''You have to understand that emotions are neither innately good nor innately bad. When Michael Jordan got his butt whooped in a game, he got angry, and then he focused ten times harder on his next game. This is good. When a traffic fighter[people stuck in low paying jobs that they hate) gets pissed off, he cusses out people on YouTube and takes it out on his friends. This is bad. Notice the huge difference in how a winner uses emotions versus a traffic fighter.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People

''Finding competitive and successful friends is important, but there is another important person (or group of people) with whom you need to form a relationship: appropriate mentors. For whatever reason, many people try to reach massive success on their own without personal mentors. Maybe they think they’re smart enough to do it on their own. Maybe they are afraid to ask for help.Maybe they have no idea how to find a mentor. Most of the time, they just do not know how important having a mentor is.''

― Alex Becker, The 10 Pillars of Wealth: Mind-Sets of the World's Richest People